Following his fashion education, Young-woo Park (1993) established his unisex fashion label tansanmagnesium in 2025, blending elements of sports climbing culture, an avid passion of his, in his designs. The name tansanmagnesium is the Korean phonetic rendering of Magnesium carbonate, a hand chalk very often used by climbers. A little while ago, Park upscaled his operations by opening a thansanmagnesium flagship store, its very first, in what’s arguably Seoul‘s hottest shopping zone du jour—Seongsu. The retail space occupies four floors of a newly built structure, and features an interior design by local interior design practice TOFF Studio, which not only translates relevant notions, such as ‘ascent’, and ‘tension’, but also a subcultural swagger into spatial design. The thumbtack serves as the central motif. Once a symbol of pressure or restraint, it is redefined here as a device of challenge.
Throughout the interior, the form appears as structural detail, hardware, and lighting element, functioning rather than decorating. On the ground floor, a large stone object boldly marks both the entrance of the tansanmagnesium‘s cosy café and the starting point of a climbing route to the top floor where the actual retail space can be found. Mind you, the glass ceiling over the large stone allows a peek of a large-sized installation, a hand sculpture reaching for a black sphere, which straddles the second and and third floors. The material palette is a whimsical nod to a number of elements of the brand’s products, including buttons, zippers, textile patterns, and hardware. As said, the top floor of the tansanmagensium flagship store presents all the merchandise in a setting with whitewashed walls and timber flooring and fixtures, including apparel, bags and accessories, in addition to collaboration items with other brands. © superfuture
tansanmagnesium
37-26 Yeonmujang-gil (Seongsu)
04782 Seoul
Daily 11am-9pm
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