Sneaker emporium LIKELIHOOD first set up shop in Seattle in 2015, and now, almost a decade later, the retailer has added an alluring second outpost in South Lake Union, a downtown area which has seen hugely increased gentrification the past two decades. Co-founded by Aaron DelGuzzo and Daniel Carlson, the LIKELIHOOD store quickly became a reference point for savvy and discerning locals. The company’s new store bears testament to the duo’s unwavering enthusiasm for their trade, and the design-led premises are one way of signalling just that. Situated only a stone’s throw away from the well-known architectural landmark and workspace The Spheres, the store occupies a 3,000 sq.ft. (279 sqm.) corner unit on the ground floor of a glittering high-rise office building.
The interior design, created by local architecture practice Heliotrope, takes cues from an art gallery, and it’s one that’s anchored by monumental, 36-feet (11 metres) trapezoidal display. Combined with an understated backdrop of whitewashed walls and matching shelving, polished concrete flooring, mirrored dressing rooms, and a ceiling of large, elongated cloud lights, the setting make the colourful merchandise on display effortlessly pop. Additional furnishings have been crafted by local artists, such as a white oak bench, jewellery cabinets in matching fir wood, and vibrant abstract paintings by Seattle-based artist Brian Sanchez. The new LIKELIHOOD store stocks sneakers, apparel, accessories and fragrances by a curated range if leading brands, including On, Homme Plissé ISSEY MIYAKE, New Balance, Marni, Nike, UNDERCOVER and Saucony.
LIKELIHOOD
2201 7th Avenue (South Lake Union)
Seattle, WA 98121
Telephone +1 206 2570577
Daily 11am-7pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
