Following endless months of renovations, Burberry‘s flagship store on London‘s highly prestigious New Bond Street has reopened its doors. Needless to say, the revamped premises are very much a design statement which signals the tenure of newly installed creative director Daniel Lee. The store measures no less than 2,044 sqm. (22,000 sq.ft.) spread across three floors of a building which will also accommodate the upcoming five-star St. Regis hotel. The thorough redevelopment also resulted in a new double-height façade. Open and airy, the all-white interior sees a series of different settings, each one dedicated to a product range of Burberry‘s extensive men’s and women’s collections.
Although largely understated, featuring compatible volumes, the flagship store sees striking elements, such as a black & white checkered floor section and matching staircase, opulent brass finishings, and ceiling graphics that mimic the iconic Burberry check which add a playful touch. Almost every store section comes with an inviting seating section where shoppers can sit back in between power shopping sprees. Also to be found on the premises is a V.I.P. area. The new Burberry flagship store sets a new retail standard for the luxury brand, and it doesn’t come as a surprise that given its stature, it stocks the brand’s full range of women’s and men’s apparel, accessories, bags, shoes, eyewear and jewellery pieces.
Burberry
21-23 New Bond Street (Mayfair)
London W1S 2RE
Telephone: +44 20 79808425
Mon-Sat 10am-7pm
Sun 12pm-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
