The Incu retail empire, a popular refuge for a young and discerning demographic Down Under, continues to evolve, and the latest store to open is entirely dedicated to women’s footwear and accessories. Situated at The Galeries, a multi-storey shopping centre in the Town Hall neighbourhood, the premises previously housed the retailer’s women’s store, and sees a revamped interior design by local design practices Akin Atelier and MarieToul. Although the store configuration has been largely retained, specific elements have been redesigned to further elevate the shopping experience and to better showcase the selection of brands. Custom cabinetry display new products, enabling a 360 view of all the coveted offerings. Additionally, the retail concept aims to create a personalised experience for the local market, and one that’s truly unique and reminiscent of the Australian lifestyle. The new Incu store carries a tightly curated range of merchandise, including footwear and accessories by Acne Studios, Coperni and Marni, homewares of Baina and Maison Balzac, beauty products by from Lesse and 19-69, and jewellery pieces from Sophie Bille Brahe and Tom Wood.
Incu
The Galeries, 500 George Street, Shop 19 + 20
Sydney, NSW 2000
Telephone: +61 2 92837622
Mon-Wed 10am-6pm
Thu 10am-9pm
Fri 10am-7pm
Sat 10am-6pm
Sun 11am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
