Eyewear brand KREWE is going places, presenting an elevated shopping experience by way of a new flagship store in New York City. Boldly named Maison du KREWE, signalling its French colonial Louisiana roots, the elongated retail space measures approx. 2,800 sq.ft. (260 sqm.) and occupies the ground floor of a three-storey red brick townhouse built in 1900, and it’s situated in the Meatpacking District, one of the city’s premier shopping zones. The interior design, a collaborative effort of KREWE‘s founder sand creative director Stirling Barrett and interior architect and longtime collaborator Olivia Erwin, oozes a contemporary European atmosphere that fuses New York City‘s inimitable energy with the Old Continent’s intricate sensibilities. Upon entering the premises, shoppers are flanked by striking eyewear displays—two curved plaster walls on one side, and three wall-mounted units crafted from walnut directly opposite.
Here, the full range of KREWE‘s men’s and women’s optical eyewear and sunglasses are presented. An elongated drop-shaped counter with marble top and stools is readily available for consultations. Maison du KREWE actually is hybrid retail venue, and on the ground floor, this is manifested by the presence of &HOLIDAY, a speakeasy-style watering hole that sits beyond the ornamental sales counter clad in shiny brass, stone and walnut, and a magnificent vintage Murano chandelier dangling right above it. Concealed behind curtains, a cozy living room and wine bar unfolds, furnished with a built-in niche banquette, plush vintage seating areas complete with an oversized preserved skylight and a stone slab fireplace. Adding to a homey vibe are vintage sconces, seating and lighting fixtures that have been sourced from across the planet.
Needless to say, KREWE is making a bold brand statement with this new venue. Occupying all four floors of the townhouse, the building will also accommodate the eyewear brand’s local headquarters, a satellite product design studio, a versatile events space with an adjoining guest quarters, and a full-fledged kitchen. Additionally, the basement area will not only house a lens cutter and edger to fulfill medical prescriptions, but also a fulfillment centre that will soon offer same-day delivery across all of the city’s boroughs. The recent inauguration of Maison du KREWE in the Big Apple marks a significant retail expansion for the brand which already operates three brick-and-mortar locations and twelve Tiny Houses. Mind you, the opening of a second flagship store of this calibre is due later this year in the scenic French Quarter of home base New Orleans.
Maison du KREWE
67 Gansevoort Street (Meatpacking District)
New York, NY 10014
Telephone: +1 929 5525744
Mon-Thu 11am-7pm
Fri-Sat 11am-8pm
Sun 11am-7pm
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