Coinciding with last week’s Salone del Mobile in Milan, arguably the planet’s most significant design event, Marni has inaugurated a brand new flagship store in the city’s plush Duomo district. Situated on via Montenapoleone, one of the neighbourhood’s most illustrious shopping arteries, the boutique is just a stone’s throw away from its previous shop which closed last year. Occupying two floors, the interior design, created by Marni‘s creative director Francesco Risso and the brand’s in-house design team, introduces entirely new retail design codes. Interestingly, it’s designed to be more than just a retail space, and fully in line with the brand’s quirky approach to fashion, a creative hub that embraces other disciplines as well. The chosen aesthetic is anchored by a striking backdrop of mirroring ceramic tiles that cover the walls and ceilings of the entire store, in addition to staircases, and it’s paired with carpeting in various gradations of blue.
Additional fixtures and furnishings include display cabinets clad in the very same tiles, 1970s-inspired leather sofas, and a number of sinuous metal clothing racks which have been a signature feature of most of Marni‘s stores for many years. On the second floor, shoppers are in for an artistic treat by way of a creativity caravan of sorts, a collaborative design by Risso and London-based practices Wilson Brothers and Brinkworth. This in-house pavilion is to host a continuous rotation of showcases by different artists and creatives. In celebration of the recent store opening, a site-specific installation by New York City-based Icelandic artist Shoplifter was revealed in the aforementioned caravan-like structure. The new Marni flagship store carries the brand’s full range of women’s and men’s ready-to-wear, accessories, shoes, bags and jewellery pieces.
Marni
via Montenapoleone 26 (Duomo)
20121 Milan
Telephone: +39 02 76317327
Daily 10.30am-7.30pm
Publishers Note
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