Following the opening last March of a second boutique in Paris, an event we covered in a previous post, Australian womenswearZimmermann once again raises its profile in the City of Lights with a pop-up store at leading luxury department store Le Bon Marché. Occupying a sizeable 300 sqm. (3,229 sq.ft.) unit on the second floor, the ephemeral space sees a multi-sensorial summer-infused setting where its avid following can indulge in a curated range of merchandise. When stepping through the narrowed annexe opening marked by rippled metal and organic walls an alluring beach club environment unfolds thanks to nifty digital technology, sound and lighting techniques. Part installation, part digital technology, the Zimmermann pop-up store has stocked an extensive ready-to-wear capsule collection and lifestyle souvenirs, exclusive to Le Bon Marché. The interactive space is completely shoppable and also presents Zimmermann’s S/S 2024 Collection, essential denim pieces and accessories ranges, in addition to the Summerland capsule, a resort-focused wardrobe for the destination-bound shopper. And that’s not all, the ephemeral space also stocks Zimmermann’s newest lifestyle product range—napkins, fans, playing cards, notebooks and posters with a limited edition print (open through August). © superfuture
Zimmermann
Le Bon Marché, 24 rue de Sèvres (St.-Germain-des-Prés)
75007 Paris
Telephone +33 1 73218234
Mon-Sat 10am-7.45pm
Sun 11am-7.45pm
Publishers Note
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