There’s no denying, VEJA is on a roll. In a short period of time, the pioneering sneaker brand with eco-friendly and ethical brand values has dramatically expanded its global retail footprint with new standalone retail spaces in Madrid, a second retail space in New York City, another store in Paris, and as of late, also in London. The French brand has secured a 137 sqm. (1,475 sq.ft.) space on the ground floor of an office building erected in 1987, and which sits smack in the middle of Seven Dials in Covent Garden. The interior design, a collaborative effort of VEJA with local, multi-tasking creative Deidra Hodgson, features a similar understated and slightly raw aesthetic, albeit adapted and slightly tweaked to fit this location’s dimensions.
Taking centre stage is a large display volume crafted from natural stone bricks from France and featuring both recessed and mounted shelving. Mind you, VEJA opted for the natural stone bricks over clay ones because production is far less polluting. It’s flanked by window displays and a sales counter made from the same material, while seating comes in the form of a curved wooden bench. A nook of the premises is home to a shoe repair and cleaning station with a sleek stainless steel counter with a matching storage unit. Polished concrete flooring and an exposed ceiling sprayed with a shotcrete-like substance unify the store’s different sections. The new VEJA store carries the brand’s full range of men’s, women’s and kids sneakers and accessories. © superfuture.com
VEJA
45A Monmouth Street (Covent Garden)
London WC2H 9DG
Telephone +44 20 45468339
Mon-Sat 10am-7pm
Sun 12pm-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
