As one of the leading depositories of activewear and sportswear in Kyiv, it’s no surprise that PULSE has a retail space of its own to match. A little while ago, the retailer inaugurated a design-led store on the ground floor of a sizeable apartment complex with two 24-storey towers in the city’s Solomyanskyi district. Measuring no less than 185 sqm. (1,991 sq.ft.) spread across two levels, the PULSE store sees an interior design by local practice Sobchenkó Architects. Using an understated palette of only concrete and polished metal, the chosen aesthetic not only signals the dynamic of sports, but also allows the materials effortlessly speak for themselves. That said, the choice for these materials also also encompasses lifestyle, mood, and context, especially considering the current situation in Ukrainian capital. Interestingly, the PULSE acknowledges this by integrating a Military Zone into its space. Here, genuine 120mm ammunition crates are used as shoe stands as a testament to the impact on lives of Ukrainians nationwide.
A so-called Green Zone, situated below the stairs, features a mini garden with succulents, aloe, and cacti, in addition to a flanking strip of Zen-like rocks, pebbles and greens, which tie in with similar sections on this floor. Strategically placed slabs of mirrors optically enlarge the premises while a prominently visible rack of sports water bottles as gifts for new customers shows PULSE‘s knack for both client engagement and marketing. The mezzanine floor, comprising an intricate all-metal construction, is even more minimalist. The uncluttered setting features a backdrop of a concrete ceiling, flooring and grey wall panels, paired with steel shelving and clothing racks, and last but not least, backlit low displays paired with more voluminous mirror-clad equivalents. The PULSE store carries activewear, sportswear, shoes, bags and accessories by a curated selection of leading brands, including Nanamica, On, The North Face, Oakley, BEAMS and Nike. © superfuture
PULSE
Vulitsya Vasylia Lypkivskogo 16B
03035 Kyiv
Telephone +380 93 7685971
Daily 10am-7pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
