Indeed, what’s in a name? Despite its remarkable name, women’s fashion brand Pervert churns out pretty decent collections that resonate well with a young, trend-conscious demographic. Taking its operations to a new level, the company has recently inaugurated its first standalone retail space at Tsvetnoy shopping centre in the leafy Tverskaya district in downtown Moscow. The store is quite compact, measuring a mere 25 sqm. (269 sq.ft.), but what it may lack in space, it makes up with a Brutalist interior design by architects Stanislav Kozeen and Marcelo Rueda of architecture practice KOZEEN + RUEDA. Needless to say, the lay-out is very functional with a matching set of furnishings which are situated along the central axes of a square plan. Taking centre stage is a large platform of sorts, constructed from large concrete bricks, a metal frame and glass, and on which things can be showcased. It’s flanked by a sofa on one side, and a cabinet on the other side. The latter is crafted from a metal frame and isolation boards which are also used to create shelving and apparel display units that demarcate two sides of the Pervert shop. The materials have been applied as such to intentionally appear raw and untreated. The new Pervert store stocks a curated range of women’s apparel and accessories.
Pervert
Tsvetnoy, Tsvetnoy Bulvar 15 (Tverskaya)
127051 Moscow
Telephone +7 495 7377773
Daily 10am-10pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
