There are flower shops, and then, there are flower shops. The sleek, newly opened Cheong A Sam falls in the more elevated latter category. The high-end flower shop is sought-after by both discerning private and corporate clients in search of distinctive flower arrangements. As of late, the Seoul-based company has expanded yet again, opening a branch in the leafy satellite city of Seongnam, just a 15-minute car drive south of the capital. Occupying a 58 sqm. (624 sq.ft.) unit on the premises of the recently inaugurated DoubleTree by Hilton hotel, the store features an interior design by RVMN, a design studio based in the Seoul. Encases in floor-to-ceiling glass, the retail space is dominated by two undulating volumes in a fresh light blue, serving respectively as a sales counter and display, and a combined display and desk with a seemingly levitating top, and to keep the setting as uncluttered as possible, it’s paired with transparent chairs. Sizeable circular shapes, a nod to flower petals in full bloom, dangle from the ceiling. Sleek vertical rods reach down to the two volumes and even the floor, lightly signalling to shoppers the sense of having entered an airy pavilion. Combined with the whitewashed walls, the backdrop is subtle, almost neutral, but certainly fitting to make Cheong A Sam‘s colourful floral arrangements effortlessly pop.
Cheong A Sam
DoubleTree by Hilton, 26 Baekhyeon-ro (Jeongja-dong)
13553 Seongnam
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
