Swiss natural soap brand Soeder doesn’t shy away from evocative collaborations, and its latest one, with Kunsthaus Zürich, one of Switzerland‘s leading museums, is once again emblematic of such an endeavour. Painter Max Ernst (1891-1976) created the painting Pétales et Jardin de la Nymphe Ancolie in 1934 for the renowned Mascotte nightclub at the Corso Theater in Zurich. In 1965, the artwork came into the possession of Kunsthaus Zürich, and since 2020, it has been delighting guests in the museum’s bar, covering almost an entire wall. Can one capture the spirit of a painting with a soap? Well, Soeder absolutely can. Its brand new natural soap scent Au Jardin, created in collaboration with Kunsthaus Zürich and obviously inspired by the painting, has just been launched. The soap perfectly embodies the vibrant joy of life that emanates from the painting and incorporates the tones of the rare Ho wood, cardamom, coriander, cedar, Tonka bean, vanilla, and vetiver. Collectively, they whisk you away on a sensory journey, dispelling all traces of winter blues. The Au Jardin soap is available in all Soeder stores and shop-in-shops across Switzerland, its online store, as well as in the Kunsthaus Zürich design shop and the latter’s online store.
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
