More than a decade after closing the doors of its boutique on Grand Street, Yohji Yamamoto has made a grand return to Soho, arguably New York City‘s most coveted shopping grounds for fashion-forward crowds. The retail space occupies an elongated 150 sqm. (1,615 sq.ft.) unit on the ground floor of a newly built six-storey residential building. Large windows on all sides of the store allow in floods of day light, but also offer passers-by ample peeks of the understated, cinematic interior design created by Yohji Yamamoto‘s in-house design team in Tokyo. A series of suspended LED panels across the entire length of the retail space present designer Yohji Yamamoto‘s world view as an artistic wallpaper.
An ongoing visual showcase, it starts with a monochrome work of both the Yohji Yamamoto and Yohji Yamamoto POUR HOMME A/W 2023 Collections shot by Takay, a renowned Japanese photographer who has been capturing the world of Yamamoto in recent years. Intentionally uncluttered, the store’s furnishings are few and simple, comprising merely sleek moveable clothing racks and chunky, geometrically shaped displays. The new Yohji Yamamoto store carries various lines, including Yohji Yamamoto POUR HOMME, Y’s and LIMI feu. Interestingly, the store is also equipped with beacons, and as such, it’s linked to the online boutique, providing an omni-channel shopping experience.
Yohji Yamamoto
52 Wooster Street (Soho)
New York, NY 10013
Telephone +1 917 4092470
Mon-Sat 11am-7pm
Sun 12pm-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
