Calvin Klein has just launched its S/S 2023 Halo Campaign, featuring a number of today’s most high-profile protagonists of youth culture—Blackpink songstress Jennie, actors Aaron Taylor-Johnson and Michael B. Jordan, singer and songwriter FKA twigs and model Kendall Jenner. Shot by sought-after, London-based photography duo Mert Alaş and Marcus Piggott, the new campaign picks up where the previous one left off, capturing the fabulous five in their utmost sensual glory. The campaign focuses on trust and aims to capture the true colours of each protagonist. Jennie is seen embracing minimalism while being scantily clad in only Calvin Klein underwear while Taylor-Johnson’s magnetic presence has been beautifully captured on film. Meanwhile, Jenner effortlessly shows off her raw sensuality, and in stark contrast, FKA twigs channels the very same in an artsy fashion.
Mind you, she’ll release a new single during the campaign. Oh, and Michael B.? As you know, he’s pretty buff and not afraid to flaunt it. The new Calvin Klein campaign introduces a wide range of new styles in both underwear and jeans for the upcoming sunnier climes. The underwear collection includes sporty fits, featuring the Athletic and Modern Cotton Performance designs on Jordan and Miss Twigs, in addition to the Modern Cotton bralettes worn by Jennie. Some of the new women’s underwear items come with lace options, such as the Sheer Marquisette en de Geo Lace triangle bra worn by Jennie and FKA twigs. As for the denim trophies, all of the styles have been updated by way of new 1990s-inspired silhouettes and washes as seen on Jenner, Taylor-Johnson and Jennie, and a newly introduced sculpted bra and ultra-cropped wide-leg jeans worn by Jenner.
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
