AMBUSH was already present with a store – or ‘workshop’ in true AMBUSH parlance – in Tokyo, but now, it has further raised its profile in the city, nestling in one of its upscale shopping areas with a brand new retail space. The brand, led by its multi-tasking creative director and cultural icon Yoon Ahn, has secured a unit on the third floor of GINZA SIX, a multi-storey shopping centre in Ginza. Flanked by the boutiques from fashion’s upper echelon peers, such as MM6, Y-3 and Herno, the AMBUSH store sees a backdrop of mirrors, which optically enlarge the compact space, overlaid by a sizeable LED screen showing branded footage. Furnishings and fixtures are few and simple, comprising of a suspended steel clothing rack on one side, and a standing unit opposite, a sales counter and display cabinet, and additional display unit, and as a nod to the brand’s ongoing focus on utilitarian objects, a chromed-up stack of pallets as the setting’s focal point. The new AMBUSH store carries a selection of women’s apparel, shoes, bags and jewellery pieces.
AMBUSH
GINZA SIX, 6-10-1 Ginza, Third Floor (Ginza)
Tokyo 104-0061
Telephone: +81 3 62746688
Daily 10.30am-8.30pm
Publishers Note
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