Historically, DIESEL‘s main retail presence in Tokyo has been the flagship store in the Shibuya district, but as of late, another standalone store officially opens its doors today in the city’s Ginza shopping area. The boutique initially started as a pop-up store during DIESEL‘s much-publicised A/W 2022 Collection runway show which was held in town last June to boost the brand’s longtime relationship with the sizeable fanbase in Land of the Rising Sun. Occupying a two-level corner unit on the ground floor of Maronnier Gate Ginza, a multi-storey shopping centre, it sits right across from Yurakucho Station. The interior design, concepted by DIESEL‘s creative director Glenn Martens, presents the brand’s newest retail design codes.
On the ground floor, a minimalist backdrop dipped in red and white hues references the brand’s iconic logo – mind you, the current one was introduced in 2004 – and features resin shelves, an assortment of glass-and-steel displays and cabinets, and a spacious sofa. The basement floor sees a tad more immersive setting of red and white walls and is furnished with colour-matching displays. On both levels, exposed ceilings with meandering utility pipes add a bold industrial touch to the settings. The new DIESEL store carries an all-gender selection of denim, apparel, shoes, bags, and accessories from the latest collection and runway looks. Additionally, the store stocks limited and pre-sale items from the Red Look that was unveiled at last summer’s runway show.
DIESEL
Maronnier Gate Ginza 1, 2-2-14 Ginza (Ginza)
Tokyo 104-0061
Telephone: +81 3 35286210
Daily 11am-9pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
