Model-turned-actress-turned-activist Cara Delevingne returns to the lucrative fashion sphere, fronting a new campaign for fashion brand Karl Lagerfeld. However, she’s not just the campaign’s face, but also designed a capsule collection for the brand too, aiming to raise its profile in the global fashion arena. The release of the aptly called CARA ♥️ KARL capsule collection comes with pop-up stores and satellite displays at Karl Lagerfeld boutiques and pop-up stores at leading department stores across Europe and in New York City and Los Angeles, including Madrid’s new concept store WOW. Designed by Studio XAG, a retail display design agency based in London and Amsterdam, the setting offers a 360-degree experience through physical and digital assets that drive brand heat and engagement.
Millennial and Gen Z shoppers, the brand’s obvious target demographic, are given the option to participate in the campaign narrative, hunting down QR codes in the stores and pop-ups that open a world of augmented reality to interact with and explore. Large digital walls dot the various store floors, surrounded by brushed aluminium, fluted glass, gender-neutral chrome mannequins and neon lighting that creates a futuristic feel wherever you turn. A large red heart is prominently displayed across all stores, contrasting beautifully with the modern, neutral colour palette used to exhibit the collection. The CARA ♥️ KARL capsule collection features size-inclusive, gender-neutral items designed in collaboration with the former British supermodel.
CARA ♥️ KARL
Wow, Calle Gran Via 18 (Centro)
28013 Madrid
Mon-Sat 10am-10pm
Sun 11am-9pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
