The buzz has been ongoing since first rumours started spreading last Summer, and then finally, the international fashion press headlined Supreme‘s retail expansion to Berlin. Since being snapped up by VF Corporation a year ago, the cult skateboard lifestyle brand has seen an accelerated growth, and after opening up shop in Milan, it’s now the turn of the German capital. Unsurprisingly, the shop opens its doors in the Mitte district, occupying a location on Torstrasse which was built in the 1930s as a car workshop. In the past two decades when Mitte quickly emerged as one of the planet’s hottest shopping grounds, it has has seen many occupants and transformations over the years, including adidas’ No. 74 concept store and an MCM boutique. It’s an ideal location for Supreme as a string of compatible boutiques and other establishments with an urban edge can be found in the area.
The interior design, a collaborative effort by London-based design practices Brinkworth and Wilson Brothers, and architect Neil Logan from New York City, sees a signature industrial look with familiar elements, such as polished concrete flooring and a back wall plastered in iconography and overlaid with skateboards. Furnishings are few and merely include clothing racks and wooden shelving laden with coveted items line the side walls, in addition to a sales counter and a sculptural rock bench. A playful suspended jet fighter-like sculpture dangles from the wood-clad ceiling, and combined with two wall paintings, they further boosts the setting’s intentional playful vibe. Mind you, the sound installation is a clear indication Supreme‘s new outpost isn’t only a transactional space, but also a place where to let your hair down from time to time. The new Supreme store carries the branch full range of apparel, accessories, shoes and skateboards.
Supreme
Torstrasse 74 (Mitte)
10119 Berlin
Telephone: +49 30 27013724
Mon-Sat 11am-7pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
