Resonating well across South Korea and managing a string of stores, shop-in-shops and depositories, FREITAG sees room for further growth, opening a standalone store in Hongdae, one of the most popular shopping areas in Seoul. The retail space, a collaborative effort with local retail partner Jun Co., occupies a ground floor unit of a modern five-storey building, and features the brand’s signature utilitarian aesthetic. The store is designed by Leandro Destefani while construction was executed by Yigak Constructions. Floor-to-ceiling windows allow unobstructed views, revealing a fully stripped setting which fully lays bare the building’s concrete shell. Galvanised steel shelving lines the entire back wall, and is shielded off by yellow metal fencing. This on-site warehouse section is directly connected with the outside through a conveyor belt. In front, sits an elongated shelving wall, a fixture in all of FREITAG‘s retail spaces across the planet, backed up by a series of moveable green metal storage units. One side wall is covered in slabs of mirror which optically enlarge the premises, while on the opposite side, a work station is situated. The new FREITAG store officially opens on Sat – Sep 25 and carries the brand’s full range of tarp bags, pouches, wallets and accessories.
FREITAG
48 Dongmak-ro 7-gil (Hongdae)
04048 Seoul
Daily 11.30am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
