Due to the ongoing global pandemic, fashion houses are seeking new ways to present their collections, and London-based Alexander McQueen collaborated with filmmaker Jonathan Glazer on a new video. Entitled First Light, the artsy video presents looks from both Alexander McQueen‘s Spring/Summer 2021 Women’s Collection and its Pre-Autumn-Winter 2020 Men’s Collection. The setting is the Thames river in a slightly dystopian British capital where in the opening scene two models slowly wade through the water in long gowns, heading towards a gathering on the riverbank with more impeccably dressed models, in reclined position and eating. Meanwhile, two lovers meet beside a bridge, oblivious to a small group of seemingly riotous boys passing by. While two women wave at each other from opposite positions across the river, a third, clad in a delicate tule gown, turns around in the mud. Sarah Burton, creative director of Alexander McQueen, says about the film: ‘Shape, silhouette and volume, the beauty of the bare bones of clothing stripped back to its essence – a world charged with emotion and human connection’. Shown here are five looks from the two aforementioned collections that we particularly like.
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
