As a tarp bag manufacturer, you could say FREITAG‘s daily operations are quite unique. Lifting a tip of the veil of what goes on at the modern headquarters in suburban Zurich, the company has launched a special retail space in District 4, just outside the city’s historic downtown area. Called FREITAG Sweat-Yourself-Shop, it totally lives up to its name as the premises leisurely mimic its production line, featuring worktables, all necessary tools and machinery, and last but not least, a nifty conveyor belt laden with tarp materials. Obviously, the micro factory’s aesthetic is compatible with all FREITAG stores and is similarly utilitarian inspired, but there’s a slight difference with this setting. Interestingly, shoppers actually work on the trophy of their choice, from selecting a bag front and back side, a pair of handles and, finally, a bold patterned tarp cut-off left over from the FREITAG factory. And under supervision of shop staff, using a cutter and a plexiglass template, the cut-off is used to create an external pouch, and round it off with a punching machine. Following a CI-compliant brand mark stamp on the tarp with a welding machine, the trophy will be sewn and riveted by the staff on duty.
FREITAG Sweat-Yourself-Shop
Grüngasse 21 (District 4)
8004 Zurich
Telephone: +41 43 2439749
E-mail: [email protected]
Tue-Fri 11.30-7
Sat 11-5
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
