© Prada / Photography: OMA/AMO

Having one’s very own glamorous art venue is an advantage when you’re a fashion brand, and Prada knows how to work the magic on different levels when presenting a new collection. The Milan-based fashion house has once again collaborated with architecture practice OMA‘s design division AMO to create a fitting setting for its A/W 2019 Men’s and Women’s Collections. during Milan Fashion Week‘s latest edition. Installed at the Grand Hall of the complex’s Deposito, AMO‘s runway setting comprised of a field of lights as a focal point while invitees were seated along the perimeter of the room, occupying several architectural devices – a terrace, newly-built stages and a balcony – that all gave shape to the show space and surround a rectangular void at the centre. The catwalk is embedded in a landscape inspired by Nikola Tesla‘s audacious scientific experiments and saw a grid of light bulbs attached to spiky foam. The setting matched beautifully with the building’s industrial look, resulting in an atmosphere reminiscent of sci-fi movies. Location: Fondazione Prada, Largo Isarco 2, Deposito Grand Hall (Porta Romana).

© Prada / Photography: OMA/AMO