© Balenciaga

A presence in any of the global fashion capitals is crucial for luxury brands. After all, it’s where a large part of the fashion industry has laid down roots, and in turn, the flagship phenomenon is gaining more and more lustre to entice friend and foe. In Milan, circumstances aren’t any different with illustrious fashion houses and leading brands constantly seeking opportunities to raise their profile. The Duomo district is dripping in prestige, and it’s here where Balenciaga has just relocated its flagship store from Via Santo Spirito to around the corner, occupying an even more prominent location on Via Montenapoleone, the city’s undisputed golden mile of  luxury shopping.

The retail space, measuring 150 sqm. (1,615 sq.ft.) across a single level, features an interior design that premiered last year at Balenciaga‘s flagship store on swanky Avenue Montaigne in Paris. The design codes, as laid down by the brand’s creative director Demna Gvasalia in collab with Berlin-based architecture practice Gonzalez Haase, have obviously been applied here, albeit in a slightly tweaked form. The monochromatic backdrop of grey walls, flooring, aluminium shelving, and suspended steel rods is somewhat counterbalanced by an infusion of colour by patchwork furnishings and carpeting. The new Balenciaga store carries the brand’s full range of women’s and mens’ apparel, accessories and shoes. Location: Balenciaga, Via Montenapoleone 23 (Duomo).

© Balenciaga