Any self-discerning luxury brand has a prestigious outpost in London, and it was just a matter of time until Givenchy would join the ranks. Well, it has now. The search for appropriate premises has paid off, and the Paris-based fashion house has opted for two listed 18th-century Victorian buildings with ornately decorated façades, making a grand entrance in one of the planet’s most dynamic retail arenas. Under the supervision of Givenchy‘s new creative director Clare Waight Keller, the interior very much reflects the legacy of the fashion house, and the design concept has taken cues from the boxes in which founder Hubert de Givenchy used to deliver his haute couture dresses to clients. The many rooms that can be found here feature an abundance of original details, but are also mixed and matched with modern elements. Sometimes, modernity unexpectedly takes over in bold form, lending an adventurous feel to the store. Given the eclectic of the store, a rich palette of materials and colours have been used, including glazed tile walls, wooden ceiling and a staircase dipped in a high gloss red hue. Furnishings and fixtures are custom-made, and while adapting to the vibe set by the original architectural features in some rooms, they come in sleek form in other places. The new Givenchy store carries the brand’s full range of men’s and women’s ready-to-wear, bags, accessories and shoes.
Givenchy
165 New Bond Street (Mayfair)
London W1S 4AR
Telephone: +44 20 71992919
Mon-Sat 11-7
Sun 12-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
