© ciguë / Photography: Maris Mezulis

We talked about the new Lafayette Anticipations, the stellar exhibition venue and art foundation of department store Galeries Lafayette, in a previous post, but hadn’t mentioned the venue’s boutique yet. Obviously situated on the expansive premises, it has its very own entrance at the back on rue Sainte-Croix de la Bretonnerie, and features an interior design by Paris-based design agency ciguë. It’s a section of the French capital’s Marais district which has seen a gradual transformation in recent times, and to which Lafayette Anticipations also contributes with its presence.

Called À Rebours, it pays tribute to Joris-Karl Huysmans’ novel of the same name, and it’s particularly inspired by the book’s antihero and his art of collecting, which prompts him to investigate the tastes of his era. The store occupies a rectangular 100 sqm. (1,076 sq.ft.) retail space, and sees one side covered in sturdy wooden shelving and cabinets, while the other side features modular displays, crafted from cellulose and paper that has been gained from an ingenious method, and which also fully adheres to the store concept and philosophy.

À Rebours isn’t just a design store, as its focus is on the very latest in innovation, meaning that new forms of production and consumption, respectful of their materials, and last but not least, the know-how of designers are also scrutinized before any product is stocked. Additionally, À Rebours aims to be an outpost for a conscious trade, open to the ideas that transform and embellish our daily life. The store also has a section stocked with a selection of books on contemporary art, design and fashion from the Yvon Lambert bookstore. Location: À Rebours, 46 rue Sainte-Croix de la Bretonnerie (Marais).

© ciguë / Photography: Maris Mezulis