Following two retail spaces in Shanghai, innovative retail concept in the PARK has inaugurated a store what’s widely seen as China‘s newest fashion and lifestyle hub—Chengdu. The retailer, owned by Shanghai-based ZUCZUG Suran Group, has secured a location at Chengdu Regular Yuanye, a lush urban park and shopping centre in the city’s southern Hi-Tech Zone which occupies a former landfill site. Here, the so-called in the PARK Regular store occupies 250 sqm. (2,691 sq.ft.) spread across two levels of a glass-encased modern building and features an interior design by Shanghai-based architecture practice CASE PAVILION. Since the store sits in a former landfill site, it’s straddled alongside one of three ‘sunken’ patios lined with 20 shops and cafés, an art space and pop-up spaces. Interestingly, it’s curated range of tenants which target a young and forward demographic of shoppers.
In order to make the retail space blend in with the surroundings, its expansive glass façade is divided by a large area of translucent frosted curtain wall while it also allows in floods of daylight. The same asphalt material used on the ground of the park is applied as an extension of the outdoor space, while hollow glass floor tiles are used on the second floor to enhance the transparency of the retail space. The in the PARK Regular store offers the city’s savvy shoppers a brand new ‘home’ concept and sees seven themed sections—living room, dining room, study, bedroom, bathroom, kitchen, and last but not least, green plants. Needless to say, each section comes with a setting of its own. The new in the PARK Regular store stocks a wide range of tightly curated home products, ranging from furniture pieces and home decoration objects, to fragrances and personal care products, and as said, plants and related products such as vases, flowerpots and watering cans.
in the PARK Regular
Chengdu Regular Yuanye, 777 Tianfu Er Jie, Level B1 (Hi-Tech Zone)
610081 Chengdu
Daily 10.30am-10pm
Publishers Note
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