With co-founders Eddie Cruz and James Bond firmly at the helm, Undefeated has garnered a sizeable fanbase at home base Los Angeles and far beyond. It’s in the Land of the Morning Sun where the streetwear label’s strong appeal has spawned a nationwide network of stores. As of late, the doors of Undefeated‘s eighth store in Japan, and this time it’s in Tokyo‘s leading shopping district of Shibuya. Situated on Cat Street, a pedestrian zone lined with some of the area’s leading boutiques, the Undefeated store occupies 193 sqm. (2,077 sq.ft.) spread across two floors of a modern building fully clad in glass. Upon entering the store, shoppers are met by an expansive sneaker made from timber, paired with matching displays, leather-clad low benches and sleek steel clothing racks. One floor up, the emphasis is on apparel and accessories, and the setting adapts accordingly with an entire wall of shelving framed in dark corrugated steel. The new Undefeated store carries the brand’s full range of merchandise, and to commemorate the opening, special items have been released, including a limited edition T-shirt by Los Angeles-based artist Geoff McFetridge and the adidas by Undefeated Ultraboost sneakers. Location: Undefeated, 5-29-8 Jingumae (Shibuya).
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
