© Dior / Photography: Adrien Dirand

Having worked miracles at Louis Vuitton in previous years, there obviously was huge anticipation of Kim Jones‘s first men’s collection at Dior. The street-cred Brit, now an influential player within the realm of luxury, pulled a few strings to demonstrate what he’s bringing to the table at the French fashion house. The presentation, on the central courtyard of the Garde républicaine headquarters in Paris, was an amalgamation of Jones’s prowess, creative vision, and last but not least, the who’s who in the upper echelon of fashion and related industries. The Dior Summer 2019 Men’s Collection may profusely reference the iconic fashion house’s legacy, but it’s Jones’s interpretation and showcase that has anchored its relevance.

Dior‘s new creative director extensively used Toile de Jouy, a material chosen in 1947 to decorate the original Dior flagship at 30 avenue Montaigne, as an inspiration, appearing as jacquards and embroideries, on materials as diverse as tulle and soft leathers. Silhouettes are distinctly masculine yet soft and flowing, and infused with a solid sportswear element that demonstrates a deep connection with modern culture. All the while, specific garments reference the vast Dior archives, albeit it tweaked form. The materials used, include lightweight cashmere, summer mohair and wool, and these come in solid colours and floral motifs that express founder Christian Dior‘s love of nature.

Dior‘s Summer 2019 Men’s Collection also sees the introduction of Ambush designer Yoon Ahn‘s first jewellery designs, using Dior emblems such ‘CD’, flowers and insects. For the show setting, New York City-based urban artist KAWS created a huge centrepiece version of his well-known BFF character, all covered in roses and holding a replica of the Bobby perfume bottle. Additionally, KAWS designed bee motifs, an emblem of Dior’s men’s collection, that punctuates the entire collection as embroideries and prints. Adding further banter to Jones’s contemporary showcase was Diplo‘s catwalk soundtrack. Location: La Garde républicaine, 18 boulevard Henri IV (Marais).

© Dior / Photography: Patrice Stable