The house of Gucci has had a prominent presence in the Shinjuku district for quite some time, but very recently the luxury brand abandoned its four-storey outpost to relocate to new premises, seizing the opportunity to fully implement creative director Alessandro Michele’s colourful retail design codes on a grand scale. Situated on the lofty 900 sqm. [9,688 sq.ft.] ground floor of Shinjuku M-Square, a newly opened office building directly opposite Shinjuku railway station, it remains the largest Gucci store in the land of the rising sun, and this stature is immediately evident given the lavish interior design and elaborate product range on offer. The aesthetic, basically a mash-up of modern and traditional, but also with bold camp elements thrown in, is captured by a seemingly endless range of settings, each for a different product segment. Walking around the premises, shoppers come across moulded panels in an array of soft colours, richly decorated carpets, leather sofas and other lavish furnishings and fixtures. the Gucci flagship store carries the full range of men’s and women’s apparel, bags and other leather goods, shoes, jewellery, watches, eyewear, in addition to the Gucci décor collection, and in celebration of the store, a number of limited edition items exclusive to the store.
Gucci
Shinjuku M-Square, 3-24-1 Shinjuku (Shinjuku
Tokyo 160-0022
Telephone: +81 120 912277
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
