Luxury behemoth Louis Vuitton has returned to de Bijenkorf department store in Amsterdam with a new pop-up store, situated only a few metres away from its permanent shop-in-shop on the ground floor. Unapologetically oozing the hot and sunny days in exotic holiday destinations that lie ahead, the pop-up store comprises of a striking box of tinted glass with its contours of neon light and a matching Monogram flower on one side. Inside, playful faux palm trees take centre stage, embedded in a tiered display, and additional clothing racks and shelving laden with merchandise lining the walls. A grid of metal beams that seemingly hovers overhead helps to secure the glass walls, but also sees light spots attached which highlight sections of the ephemeral space. The Louis Vuitton pop-up store carries a selection of items from the urban yet sophisticated women’s Spring in the City S/S 2022 Collection which is a blend of reworked staple pieces in neutral colours and in bright, bold Monogram prints. Emblematic bags feature a dreamy rainbow degrade and raffia finishing complement the wardrobe along with matching women’s accessories and shoes.
Louis Vuitton pop-up store
de Bijenkorf, Dam 1, Ground Floor (Centrum)
1012JS Amsterdam
Telephone: +31 20 7219441
Mon 11am-8pm
Tue-Wed 10am-8pm
Thu-Sat 10am-9pm
Sun 10am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
