In sprawling Southeast Asian cities such as Bangkok, shopping malls are simply a way of life, and given the abundance of choice, there’s a keen interest in keeping shoppers happy. The Mall Group, one of Thailand‘s leading retail companies, manages a handful of prestigious complexes across the city and beyond, and to celebrate the upcoming summer season, it has launched the aptly named Made in Summer campaign at three different department stores in town. Fully compatible with the digital-infused and snap happy lifestyle of its target demographic, The Mall, Siam Paragon and Emporium will all feature interactive installations that’ll engage shoppers by way of cutting-edge design and technology. At The Mall everyone gets a second chance at becoming a kid once again and play to their heart’s content at Crazy Maze, a gigantic mirrored maze inside the stomach of a huge shark with three rooms that feature countless reflections of different, colourful motifs from yellow rubber ducks and pink flamingos, to fantasy mascots.
The installation transforms the idea of playing at summer camp into a real world’s instagrammer’s playground. the showcase at Siam Paragon provides shoppers a night-out at Summer Club in the middle of a summer day at WTF (What-The-Forest!) Club. Recreating a tropical party experience in the heart of the city, the WTF Club is the only place you can indulge in ar clubbing – getting all high like an all-night party animal – all through innovative technology, featuring cool space design, decors, music and sets by some of Bangkok‘s top dj’s. A more stylish installation can be found at the Emporium mall. Reinterpreting summer as a time that one focuses fully on oneself, it blends art, innovation, cutting-edge technology and good story-telling into a whole new museum where each visitor becomes exhibited art piece. Showcasing ever-evolving art with each visitor being transformed into the subject of the featured pieces, the so-called Museum of Me takes art experience and customisation to a whole new level through interactive virtual technology (on through apr 18).
The Mall
3522 Thanon Ladprao (Bangkapi)
Bangkok 10240
Telephone: +66 2 3101000
Mon-Fri 10.30-10
Sat-Sun 10-10
Siam Paragon
991 Thanon Rama I (Siam)
Bangkok 10330
Telephone: +66 2 6901000
Daily 10-10
Emporium
622 Thanon Sukhumvit (Sukhumvit)
Bangkok 10110
Telephone: +66 2 2691000
Daily 10-10
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
