u.s.a.: soto sake x joe doucet

sake is our fave japanese word, and we're pretty sure the liquid will literally be on everyone's lips from this season on. distilled in japan, a country steeped in tradition, craftsmanship and refined aesthetic, soto draws on the skills and knowledge acquired through centuries of sake production to create a modern twist on this traditional spirit. meaning 'outside' in japanese, the brand embodies this field-to-bottle concept, using finely polished rice and pristine water to create a delicate and mild super-premium junmai daiginjo sake, that's the highest grade of sake available. both the quality of the ingredients and the expertise of soto’s toji – a traditional sake brew master – ensure a refined taste and elegant aroma. it should be enjoyed chilled, either straight or in cocktails, and pairs well with a variety of foods.

but that's not all. in creating this new sake brand, it was essential that the logo, label, and bottle design would reflect a contemporary yet timeless aesthetic. this resulted in an appealing package, designed by new york-based designer joe doucet, which includes a glass bottle, made in japan, an elegant silkscreened label, and a japanese denim packaging. soto uses chilled storage and transportation and uv protection on its bottles to ensure a crisp quality when tasted, and should be refrigerated upon purchase. obviously, soto is all natural, gluten free, and contains no additives or preservatives. this top class sake is available at premium bars, restaurants, lounges, hotels, and liquor stores stateside.

© soto

new york: louis vuitton store renewal

© louis vuitton

iconic fifth avenue remains one of the most prestigious addresses for luxury brands, and exposure here resonates on a global scale. louis vuitton has had a presence at this very location for as long as we remember, and very recently refurbished its five-storey maison with a little help from renowned new york-based interior designer peter marino. timely inaugurated just before the festive season, the flagship store has been given a more open layout with various different sections, each dedicated to parts of its extensive collections. the set-up is luxurious but with a homely allure, tempting shoppers to sit back and take in the coveted merchandise on offer. adding an even more exclusive allure to the store are a number of handpicked art works by contemporary artists. the lavishly renewed louis vuitton maison carries the full range of men's and women's items, in addition to exclusive and limited edition products that have been released to celebrate the opening, including a unique monogram trunk with custom new york taxicab yellow lining.location: 1 east 57th street [midtown].

© louis vuitton