Japanese brand nanamica has had a global fanbase for many years, but only customers on home turf directly through a handful of standalone stores. Well, that was yesterday. For the first time in the company’s history, it has crossed the border, opening a store in New York City. Situated on the ground floor of a residential building in Soho, flanked by the Barbour store on one side, and an outlet of Cole Haan on the other, nanamica’s retail space measures 112 sqm. (1,200 sq.ft.) and features an interior design by Taichi Kuma, a Japanese architect who is based in the Big Apple. Concepted as a beach house, the design codes aim to reflect the open atmosphere and expanse of the sea while also referencing the brand’s Japanese roots along the way. This translates into a seemingly inserted wooden skeleton, outlining the shape of a house, and which incorporates shelving and clothing racks on either side of the store. Additional furnishings comprise of timber benches, a display table, and a sales counter, and the latter two pieces also see opaque glass elements, the same material used to create large yet subtle dividers in front and at the back of the store. The newly opened nanamica store is part of the brand’s global expansion programme, and carries the full range of men’s and women’s apparel, accessories and shoes, in addition to pieces from the collab The North Face Purple Label range.
nanamica
125 Wooster Street
New York, NY 10012
Telephone: +1 347 2748300
Mon-Sat 12pm-6pm
Sun 12pm-5pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
