Following the opening of a retail space at home base Rio de Janeiro, women’s swimwear and apparel brand Haight has launched a second standalone store in São Paulo. Marcella Franklin, the brand’s designer, picked a location in Cerqueira César, a leafy enclave in the heart of the city. Occupying an elongated 260 sqm. (2,797 sq.ft.) space, the interior design is a collaborative effort of local architecture practice Entre Terras and architect Pablo Resende. The pre-existing building was maintained and became a guideline of sorts for an opaque facade. Upon entering the building, shoppers explore five rooms of different shapes, with the sky sometimes as a ceiling. Surfaces are merely intended as the result of adding or unveiling layers of materials. The rough texture of the walls appears as a reinterpretation of ordinary cityscapes, while the sandstone used as object in the store references the famed beaches of Rio where the Haight brand is from. This stone formation is characterised by a spontaneous accumulation of sand layers deposited through time. The new Haight boutique carries the brand’s full range of swimwear and apparel pieces.
Haight
Rua Doutor Melo Alves 555 (Cerqueira César)
01417-010 São Paulo
Telephone: +52 11 35647898
Mon-Sat 10-8
Sun 12-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
