Considered as one of the most dynamic capitals in the Far East, Seoul has a retail infrastructure to match, featuring a sizeable number of brands from fashion’s upper echelon. Given the maturity of the market and the voracious appetite for high-end commodities of the Korean middle class, luxury brands are constantly raising their profile. Although Parisian fashion house Dior made quite a statement three years ago by opening a purpose-built flagship store in the Korean capital’s leafy Apgujeong area, it sees room for further growth and opens a boutique on the premises of Shinsegae department store’s main branch in the upscale shopping district of Myeongdong. Situated across two levels, the interior design by Dior‘s in-house design team is elegant and clean, featuring whitewashed walls, and plenty of metal accents, captured by sleek shelving, cabinets, and clothing racks. Additional furnishings comprise of classic chairs and sofas mixed with custom-made tables and displays with a distinctly modern look. The new Dior boutique carries the brand’s full range of women’s ready-to-wear, accessories, bags and other leather goods, and shoes.
Dior
Shinsegae, 63 Sogong-ro, Ground Floor + Second Floor (Myeongdong)
04530 Seoul
Telephone: +82 2 34800104
Daily 10.30-8.30
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
