Milan-based brand MOSSO Sunwear offers ‘beyond-the-water’ swimwear with a strong positive message and a nostalgic character that takes us back to carefree and untroubled times of childhood and summer holidays in the sunny Mediterranean. MOSSO Sunwear has raised its profile in Rome with a new pop-up store at la Rinascente department store’s branch in the city’s Salario district. The ephemeral space, designed by Milanese design practice Moitié Studio, aims to reflect the playful and Mediterranean soul of MOSSO Sunwear. Aptly dipped in a bright yellow hue, the setting is demarcated is by a corrugated custom-made rack that signals the sea waves as drawn by children. Matching clustered displays in complete the setting. The MOSSO Sunwear pop-up store presents a curated range of swimwear, hats and 1960s and 1970s-inspired Hawaiian shirts from its S/S 2024 Collection (open through Jun 4). The pop-up store will travel onwards to Florence for a tenure at la Rinascente and at this year’s edition of Pitti Uomo trade show. © superfuture
MOSSO Sunwear
la Rinascente, Piazza Fiume (Salario)
00198 Rome
Mon-Wed 9.30am-9pm
Thu 9.30am-10pm
Fri-Sat 9.30am-11pm
Sun 10am-9pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
