For the love of Americana—Hot on the heels of the F.I.L. Ginza store opening in Tokyo, founder Hiroki Nakamura has shifted his focus to his beloved U.S. of A. to launch his brand’s newest retail space. True, Carmel is a rather unlikely place to set up shop, especially one by visvim, but Nakamura instantly fell under its spell when he first visited this coastal town in California. Well, that was reason enough. Aptly dubbed WMV visvim Carmel, the store occupies a little brick house which originally housed a grocery store, featuring 290 sqm. (3,122 sq.ft.) of retail space spread across two rooms. The interior design, created by Nakamura and his in-house design team, sees pristine white walls and sectioned terrazzo flooring as a backdrop for custom-made timber furnishings paired with carefully sourced vintage pieces. Mind you, the WMV visvim Carmel store also features a coffee bar, so you can also leisurely drop by for a cup and a chat. At the back of the store, shoppers find a semi-secluded seating area. The new WMV visvim Carmel store stocks a selection of the visvim collection and its WMV women’s line, in addition to capsule collections by CONTRARY DEPT and F.I.L. Indigo Camping Trailer.
WMV visvim Carmel
San Carlos Street, 3 N.W. of 6th Avenue
Carmel, CA 93921
Telephone +1 831 2386698
Mon-Sat 10am-6pm
Sun 11am-5pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
