Since its foundation only five years ago by designers Dongjoon Lim and Sookyo Jeong, Seoul-based menswear brand Post Archive Faction has gone leaps and bounds. The brand’s forward silhouettes have resonated well with a savvy young crowd, resulting in a long list of leading stockists across the planet. But this year, Lim and Jeong have take their operations to a new level, opening the doors of the very first Post Archive Faction store in the South Korean capital. Occupying a unit of approx. 83 sqm. (892 sq.ft.) 0n the ground floor of a four-storey building in Sindang-dong, a mixed residential and industrial area far away from the city’s usual shopping grounds, it sees an interior design by local architecture practice Creative Studio Unravel. The floor-to-ceiling glass façade, framed by shiny metal which embeds low steps along the way, allows unobstructed views of the store’s understated aesthetic.
Inspired by the notion of motility, the merchandise, and especially the range of garments, is displayed in a dynamic range of suspended positions throughout the store, thanks to a ceiling grid pattern. Sections of the building’s original concrete shell, notably the one side wall and a floor section in the back of the store, have been retained and paired with whitewashed walls and a newly laid epoxy floor. Furnishings and fixtures are limited, comprising of a large glass cabinet with steel legs, a set of moveable glass shelving, and interestingly, a sculptural wall-mounted sound system by Evening Audio, an audio design collective founded by multi-tasking creatives Chunghyung Lee, Byeongseok Choi, and Post Archive Faction‘s very own artistic director Erika Cox. Concealed behind a sliding door at the back of the store is a cavernous fitting room which is entirely clad in metal.
Post Archive Faction
30 Dasan-ro 20-gil (Sindang-dong)
04591 Seoul
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
