The notion, if not necessity, to recycle has finally trickled down to fashion’s upper echelon and it’s making real strides. In the case of A.P.C., a contemporary fashion brand with a global cross-demographic following, this has resulted in a dedicated vintage boutique at home base Paris. The company’s store on rue Notre-Dame de Nazareth in the popular Marais shopping district opened almost two years ago, and it has now been renamed A.P.C. VINTAGE. The clean and airy setting with its palette of soft greys and understated furnishings and fixtures, designed by French architect and longtime collaborator Laurent Deroo, has been fully retained. So, what’s on the shelves? As its name already implies, A.P.C. VINTAGE is entirely new store concept for the brand, exclusively stocking used garments. The deal is that A.P.C.‘s large contingent of loyal customers can deposit pieces that they no longer wish to wear right here in exchange for a credit note that they’ll be able to use in all of the brand’s stores across France, and yes, including the A.P.C. VINTAGE depository.
A.P.C. VINTAGE
33 rue Notre-Dame de Nazareth (Marais)
75003 Paris
Telephone: +33 1 88610369
Tue-Sat 11am-7.30pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
