© CURIOSITY / Photography: Kris Provoost

Although already well-established in Hong Kong with seven standalone boutiques and a number of depositories across town, Rolex sees room for growth and added another outpost in this bustling shopping destination. The store occupies a purpose-built pavilion on the premises of K11 Musea, a large mixed-use complex in the harbour-side Tsim Sha Tsui neighbourhood. Designed by acclaimed Tokyo-based design practice CURIOSITY, the structure is inspired by ‘A Muse by the Sea’, a tagline of the complex, and as such, it has been designed to be a source of creativity and wonder with a clear aquatic environment. Comprising three circular sales areas and a private salon framed by bronze louvers and bezels, and green stone flooring, each area fully express the immersive Rolex world. The ceiling lights, suspended above the sales areas, serve as more than just a source of illumination, and are also designed to contribute to the aforementioned spatial wonder. The new Rolex store carries a wide range of watches, from professional to classic models. © superfuture

Rolex
K11 Musea, 18 Salisbury Road, Shop K07 (Tsim Sha Tsui)
Hong Kong
Telephone +852 28363838
Daily 11am-9pm

© CURIOSITY / Photography: Kris Provoost

Publishers Note

Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.

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