Following previous ephemeral stores, it’s a festive day today for madhappy as it has officially inaugurated its first overseas flagship store in Tokyo. Situated on Cat Street, a highly popular shopping artery smack in the maze of alleyways of Harajuku, one of the city’s leading shopping areas, the store occupies approx. 230 sqm. (2,476 sq.ft.) on the premises of Jingumae Court B, a modern low-rise structure erected in 2021. The retail space features a clean and playful interior design which has been developed in collaboration with PLAYLAB, INC., a creative practice and longtime collaborator based in Los Angeles. The chosen aesthetic is an extrapolation of sorts of the style of the madhappy store in West Hollywood store which opened its doors two years ago.
The retail space features a backdrop of whitewashed walls, a signature blue-stained concrete floor, brushed aluminium, and whimsical ceramic tile art on the back wall. The retail space comes with a sunken seating area at the back, accompanied by a colossal floor-to-ceiling timber-clad speaker. The fitting room section in the back of the store are entirely clad in shiny aluminium The new madhappy flagship store carries the brand’s full range of men’s and women’s apparel, footwear, eyewear and lifestyle items. And that’s not all. The boys behind madhappy know a thing or two about building a community, and have cleverly used food and drink as a marketing tool. Similar to the stores in Los Angeles and New York City, the new madhappy flagship store has its very own Pantry, a café space operated with local partners HOTEL DRUGS, a popular cult café, bagel shop Maruichi Bagel, and Baja tacos. © superfuture
madhappy
Jingumae Court B, 4-24-2 Jingumae (Harajuku)
Tokyo 150-0001
Telephone +81 3 62715386
Daily 12pm-8pm
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