It has been little over a year since Gentle Monster landed in Tokyo, opening a flagship store in the city’s Aoyama district. Mind you, we covered the event in previous post. Well, the highly sought-after eyewear brand is shifting gear, opening a second outpost in the Japanese capital, and this time it’s in the plush Ginza shopping area. Occupying a spacious unit spread across the ground floor and first floor of a modern high-rise building on Matsuya dori, the retail space sees an interior design by Gentle Monster‘s in-house design team in Seoul. Similar to the brand’s other retail spaces across the planet, the settings of this one also offers shoppers a sensory experience through an exploration of the human psyche by way of fantastical giant sculptures. The lofty, airy ground floor comes with a striking red floor and an eclectic configuration which includes in a large-sized sculpture of a seated man, fronted by a large and elegantly curved display, a display setting adorned with a praying mantis sculpture.
The setting is surrounded by a variety of tiered shelving units laden with coveted merchandise. On the equally spacious upper floor, two kinetic heads stand out, each with unrealistic large forms, showing a distressed expression, slowly blinking eyelids, and eyes moving as if aware of each other. These movements are imbued with both human thoughts and emotions, relationships with others, and an exploration of the inner psyche. This floor also sees a gleaming metal cabinet with seemingly fluid legs wrapping around a metal-clad support pillar, paired with a LED-screen backdrop and a tiered shelving unit directly opposite, in addition to a smaller sculptural display table which is flanked by more display units. The new Gentle Monster store carries the brand’s full range of sunglasses, glasses, including all collaborative collections. © superfuture
Gentle Monster
3-3-13 Ginza (Ginza)
Tokyo 104-0061
Publishers Note
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