Jewellery brand Avgvst once again raises its profile in Paris with a pop-up store, and this time it’s on the premises of Le Bon Marché, one of the city’s leading luxury department stores. Similar to Avgvst‘s other retail spaces, the pop-up has been designed by architect Harry Nuriev of design practice Crosby Studios. Boasting a striking spiral shape which echoes both Albrecht Dürer‘s logarithmic spiral and Isamu Noguchi‘s Playscapes, it’s very much a symbol of life and transformation. Display cabinets are embedded in the steel structure, presenting Avgvst‘s core collections, best-selling silver, gold and rock crystal demi-fine pieces, while attached circular mirrors allow shopper to instantly try out any jewellery piece. The selection of offerings also include the signature piece—The Heart flip ring. The ring’s distinctive design – mind you, it’s even patented by the European Union Intellectual Property Office – has been a bestseller since its inception, and comes in several seasonal limited versions (open through Apr 21). © superfuture
Avgvst pop-up store
Le Bon Marché, 24 rue de Sèvres, Ground Floor (St.-Germain)
75007 Paris
Daily 10am-7.45p
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
