It’s not surprising that following last September’s much-publicised reopening of the revamped Bottega Veneta store on swanky avenue Montaigne in Paris, an event we covered in a previous post, a similarly stellar retail space would be inaugurated at home base Milan. Well, that moment has now come. The Milanese fashion house has taken over a highly coveted spot at Galleria Vittorio Emanuele II, a highly prestigious shopping arcade in the city’s Duomo district, from fashion powerhouse and fellow Kering brand Gucci. Measuring no less than 242 sqm. (2,600 sq.ft.) spread over two floors, it’s Bottega Veneta‘s third standalone boutique in downtown Milan. The interior design, created by the brand’s new creative director Matthieu Blazy and the in-house design team, is based on the retail design codes that were first revealed at the renewed retail space in the French capital. It’s distinctly contemporary with a slight futuristic touch, captured by a range of natural materials, notably Italian dark walnut wood.
The walls and ceilings are covered in a grid filled with glass blocks that optically enlarges the premises. The flooring equally features a grid, but it’s filled with Verde Saint-Denis marble tiles. Another striking detail are the door handles which have been created by Ritsue Mishima, a renowned Japanese artist based in both Venice and Kyoto. The new Bottega Veneta store carries the brand’s women’s apparel collection, in addition to women’s and men’s bags, both presented on the ground floor. An eye-catching spiral staircase, entirely in timber, leads to the upper floor. Here, small leather goods and shoes are showcased. Mind you, in celebration of the store opening, three key looks from the brand’s S/S 2024 Collection have been pre-launched—the Kalimero Cha Cha and Città bags in signature intrecciato leather, and the Cha Cha shoe. Additionally, there’ll be a limited-edition of five unique Kalimero Città bags in python, as well as 15 ceramic handle Sardine bags. © superfuture
Bottega Veneta
Galleria Vittorio Emanuele II (Duomo)
20121 Milan
Telephone +39 02 97134870
Daily 10am-7.30pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
