As an online retailer specialised in the hottest young brands, South Korean retailer W Concept resonates well with the country’s on-trend youth. Diversifying its operations, the multibrand retailer has started to open design-led shop-in-shops at department stores nationwide, and one of the latest to open is in Busan. Situated on the fourth floor of Shinsegae Centum City, an upscale department store in the city’s Haeundae district, it occupies an elongated 132 sm. (1,421 sq.ft.) unit which features an interior design by local architecture practice uneg. The interior design is inspired by characteristics of South Korea‘s second biggest city, such as its seaside location and the landmark Busan Harbour Bridge which spans across the harbour entrance. The coastal setting and bridge are captured by fluid lines and sleek pillars and cables. Another focal point is an undulating metal volume at the heart of the retail space which houses a fitting room. The new W Concept carries a tightly curated range of women’s apparel and accessories by a variety of South Korean brands.
W Concept
Shinsegae Centum City, 35 Centum nam-daero, Level B1 (Haeundae)
48058 Busan
Daily 10.30am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
