Yes, Pharell Williams‘ first men’s collection for Louis Vuitton has dropped in stores and depositories across the planet, but also in specially designed retail spaces. We’re talking a series of dedicated pop-up stores. Following an ephemeral store in Tokyo, Beijing and a shop-in-shop in London, two additional shops have just opened their doors in both Los Angeles and New York City. Designed by the luxury brand’s in-house design team in Paris, the interior design takes ample cues, and quite literally so, from the Pont Neuf, the bridge across the Seine river in the French capital where Pharell’s first and much-publicised S/S 2024 Men’s Collection was shown to a star-studded audience last Summer. The backdrop, in glittering gold, also prominently features the brand’s signature Damier pattern which adorns the floor and walls where it takes on a three-dimensional form in specific sections to provide display space. A secret room concealed behind a bookcase presents a collection of hyped leather Speedy bags. The Louis Vuitton pop-up stores stock a rotation of curated apparel pieces, bags, shoes and eyewear (open through mid-March).
Louis Vuitton pop-up store
104 Prince Street (Soho)
New York, NY 10012
Telephone +1 212 2749090
Mon-Sat 11am-7pm
Sun 12pm-7pm
Louis Vuitton pop-up store
8800 Melrose Avenue (West Hollywood)
Los Angeles, CA 90060
Telephone +1 866 8448866
Daily 11am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
