After a thorough, four-year redevelopment, Louis Vuitton has relocated its Amsterdam store back to its original location. The French luxury behemoth first settled on P.C. Hooftstraat in 2002, laying the foundation of what was to become the Dutch capital’s golden mile of luxury shopping. Mind you, since then, the city has surpassed the more established retail arenas of Antwerp and Brussels which have longtime been the leading luxury shopping hubs in the Benelux region. The transformation of Louis Vuitton‘s old home is quite spectacular, and even boasts a brand new red brick façade, albeit one which pays homage to the architectural legacy of the two adjacent buildings. Upon entering the premises, shoppers will find an entirely new interior design which sees a light-filled open plan ground floor whose design is anchored by a grand spiral staircase swirling around an elongated chandelier and connecting all three floors, offering passers-by a defining element of the store’s chosen aesthetic. The ground floor presents Louis Vuitton‘s elaborate women’s collections, including handbags, of which a number are limited-edition pieces, small leather goods, accessories and jewellery pieces, in addition to luggage pieces and travel accessories.
In a separate section, adorned by a Damier ceiling crafted from off-white Monogram flowers, the Les Parfums Louis Vuitton collection is showcased. The basement section is the men’s domain, and it’s characterised by walnut flooring, chromatic furniture, and artworks by Dutch felt artist Ellen van der Wiel. Here, shoppers will find the full range of the brand’s men’s offerings, including a range of exclusive outerwear pieces, and unsurprisingly, an exclusive orange LV skate sneaker. Adding further visual layering is a mix of vintage furnishings by Martin Eisler, Niels Otto Møller and Floris Wubben. Saving the best for last is the partially double-height, lavishly decorated top floor where women’s apparel, limited-edition bags, exclusive watches and jewellery pieces, and shoes. Speaking of which, shoppers enter the floor by way of a grand shoe salon furnished with both modern and carefully selected vintage pieces in warm hues. An exquisite private salon, featuring monochrome furnishings, beautiful decorative items and a colourful painting by Mathijs Siemens, is readily available for the most discerning if clients, offering a curated selection of items, including jewellery, watches and gala dresses.
Louis Vuitton
P.C. Hooftstraat 67 (Oud-Zuid)
1017BP Amsterdam
Telephone +31 20 7219441
Mon-Sat 10am-6.30pm
Sun 10am-6pm
Publishers Note
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