As one of the planet’s most exclusive shopping grounds, it’s quite relevant for leading luxury brands to be present in Tokyo‘s Aoyama district, and Cartier does so with a pop-up space dedicated exclusively to its iconic Panthère de Cartier jewellery collection. Named after Jeanne Toussaint, who was appointed in 1933 as the company’s first female creative director and was nicknamed La Panthère, she laid the foundation for the house’s creations. Situated in a specially constructed pavilion on the busy intersection of Omotesando dori and Aoyama dori, the pop-up space elaborates on the illustrious Panthère universe by way of a specially developed, interactive presentation and content that uses six keywords—bold & fearless, untamed, confident, magnetic, graceful and seductive. At the venue’s community room visitors can view a specially produced visual on this theme (open through Sep 19).
Panthère de Cartier pop-up space
5-1-1 Minami Aoyama (Aoyama)
Tokyo 107-0062
Daily 12pm-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
