Founded by designer Nick Wakeman in 2010, London-based apparel brand Studio Nicholson soon gained a loyal following, both home and abroad, drawn by its understated silhouettes and subdued use of colour. Following a store in the city’s buzzing Soho district, which only opened two years ago, Wakeman has shifted her retail focus to Japan, a country which has proven to be pivotal in her career and creative output. Needless to say, it’s in Tokyo where Studio Nicholson has inaugurated its newest retail space. Occupying a ground floor unit of approx. 71 sqm. (764 sq.ft.) in a modern low-rise concrete structure just off bustling Omotesando dori, the store is designed by Wakeman herself and modelled after the aforementioned retail space in the British capital.
The setting very much reflects the aesthetic of Studio Nicholson‘s collections, featuring a palette of natural and man-made materials. Natural light floods the space thanks to the expansive floor-to-ceiling windows, set within the industrial-reinforced concrete exterior. The collections are displayed on bespoke modular frames, crafted from oak plywood and laminated with the brand’s signature colourway. The floor comes in glossed concrete which pairs well with the ply hanging rails. At the back of the store, two changing rooms can be found, separated by floor-to-ceiling curtains and run on seamless s-track systems. The new Studio Nicholson store carries the brand’s full range of men’s and women’s apparel, accessories, leather goods and shoes.
Studio Nicholson
3-7-10 Kita Aoyama (Harajuku)
Tokyo 107-0061
Telephone: +81 3 64505773
Daily 11am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
