Timely scheduled during Milan Fashion Week latest edition, DIESEL has inaugurated a retail space which is entirely dedicated to its 1DR trophy bag. The bag was first introduced by the brand’s longtime creative director Glenn Martens in Spring of last year, and now gets a major boost by way of this ephemeral retail concept. Occupying a 52 sqm. (560 sq.ft.) unit right next to the DIESEL flagship store on Piazza San Babila in the historic heart of Milan, the store sees a simple yet immersive interior design by the brand’s in-house design team as it’s fully covered – walls, floor, ceiling and displays – in a striking silver fabric with crystalline resin. Additional furnishings and fixtures comprise tiered wall-mounted shelving units and a configuration of suspended lights. The DIESEL 1DR store will remain open for just one year, and stocks an expanded range of 1DR bags, including different shapes and various signature metallic colours, and many have been made with responsible materials and low environmental impact. Mind you, a limited edition range of just 30 1DR bags will be available exclusively at this store. The DIESEL 1DR store is the first of a range of similar retail spaces that will open across the planet shortly.
DIESEL 1DR
Piazza San Babila 1-3
20122 Milan
Mon-Sat 10.30am-7.30pm
Sun 12pm-7pm
Publishers Note
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